ANewCantinBeautéEra

Client

Cantin Beauté
Services

Stratégie de marque

Identité de marque

Environnement de marque
Website

cantinbeaute.com

Les Mauvais Garçons - Projet - Cantin Beauté

After Cantin expanded their business to Montréal, it was time for the company to update their brand image to continue and inspire professional hairstylists and salons. Avant-garde, passion and creation are at the heart of Cantin’s new look. In addition of the brand redesign, we also rework the employer brand and customer experience to redefine the role of the distributor, and position Cantin as a leader in its industry.

Les Mauvais Garçons - Projet - Cantin - Papeterie

Les Mauvais Garçons - Projet - Cantin - Carte d'affaires

Les Mauvais Garçons - Projet - Cantin - Booth

Reach the masses with a sober, but colourful image. Innovate in a constantly-changing industry. Go beyond the standards of a well-established company.

Reach the masses with a sober, but colourful image. Innovate in a constantly-changing industry. Go beyond the standards of a well-established company.

Make the brand live with all of its tools.

Inspire the industry through the people behind Cantin

Propel the brand at conventions.

Feel the brand through its communications.

Starting the transition to a new brand image was the main challenge given the brand’s notoriety and stores across Québec. Obviously, we had to reassure the team and clientele about the changes to come, both internally and externally.

Les Mauvais Garçons - Projet - Cantin - Infolettre

Les Mauvais Garçons - Projet - Cantin - Gabarits visuels

Another step was to modernize all of the brand’s traditional and digital communications, all in with the objective of global optimization linked to the new brand image.

Another step was to modernize all of the brand’s traditional and digital communications, all in with the objective of global optimization linked to the new brand image.

Project

A New Cantin Beauté Era
Client

Cantin Beauté
Services

Stratégie de marque

Identité de marque

Environnement de marque
Website

cantinbeaute.com

Previous project

Dive into Culture with RIASQ

Previous project

Dive into Culture with RIASQ

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Next project

The new positioning and visual redesign for Saumon Québec

Les Mauvais Garçons - Projet - Saumon Québec - Pêcheur

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