Embarque-TheawarenesscampaignfortheMaritimeSectorialCommittee

Client

Comité sectoriel de main-d’œuvre de l'industrie maritime (CSMOIM)
Services

Brand Strategy

Brand Identity

Brand Environment
Website

embarque.ca

Embark, everyday is an adventure — an awareness, positioning and hiring campaign developed by the Human Resources Sectorial Committee of the Maritime Industry (CSMOIM). An offensive highlighting an unusual industry, its actors and all the career opportunities it has to offer.

Les Mauvais Garçons - Embarque - On shore

Les Mauvais Garçons - Embarque - Every day is an adventure

Find a creative solution to a complex problem, develop a relevant axis and a strong sub-brand, create the style guide and strategy surrounding the activation campaign, provide artistic direction and produce various communication tools, develop a dedicated media library, ensure optimal diffusion and achievement of objectives.

Find a creative solution to a complex problem, develop a relevant axis and a strong sub-brand, create the style guide and strategy surrounding the activation campaign, provide artistic direction and produce various communication tools, develop a dedicated media library, ensure optimal diffusion and achievement of objectives.

Promote the job opportunities of Quebec’s maritime industry.

One industry, two broad trade categories.

Develop a digital strategy and generate engagement.

embarque.ca

Support the campaign via an informative, immersive and efficient microsite. Highlight the two main trade categories: At Sea and On Board. Pique the users’ interest and expose them to different career opportunities and the maritime world, its essence and spirit of adventure.

Les Mauvais Garçons - Projet - Embarque - Site web

Les Mauvais Garçons - Embarque - Site web - Comparateur

Les Mauvais Garçons - Embarque - Site web - Mobile

Les Mauvais Garçons - Embarque - Site web - Fiche métier

Focus on the daily adventure to discover and develop the different trades offered. Capture the attention and inform the user. Provide an efficient digital support. Present an immersive experience through striking media. Highlight the human aspect. Engage the users and contribute to the recruitment of the maritime industry’s next generation.

Focus on the daily adventure to discover and develop the different trades offered. Capture the attention and inform the user. Provide an efficient digital support. Present an immersive experience through striking media. Highlight the human aspect. Engage the users and contribute to the recruitment of the maritime industry’s next generation.

Project

Embarque - The awareness campaign for the Maritime Sectorial Committee
Client

Comité sectoriel de main-d’œuvre de l'industrie maritime (CSMOIM)
Services

Brand Strategy

Brand Identity

Brand Environment
Website

embarque.ca

Previous project

The new positioning and visual redesign for Saumon Québec

Previous project

The new positioning and visual redesign for Saumon Québec

Les Mauvais Garçons - Projet - Saumon Québec - Pêcheur

View

Next project

Into the North - A web series for Tourisme Eeyou Istchee Baie-James

Les Mauvais Garçons - Projet - Into the North - Parent mobile

View

Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random

Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random
Random

Randomize Restart