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Un café ou deux

Embarque-TheawarenesscampaignfortheMaritimeSectorialCommittee

  • Client

    Comité sectoriel de main-d’œuvre de l'industrie maritime (CSMOIM)

  • Services

    Brand Strategy

    Brand Identity

    Brand Environment

  • Website

Les Mauvais Garçons - Projet - Embarque
Les Mauvais Garçons - Projet - Embarque logo

Embark, everyday is an adventure — an awareness, positioning and hiring campaign developed by the Human Resources Sectorial Committee of the Maritime Industry (CSMOIM). An offensive highlighting an unusual industry, its actors and all the career opportunities it has to offer.

Les Mauvais Garçons - Embarque - On shore
Les Mauvais Garçons - Embarque - Every day is an adventure
Les Mauvais Garçons - Embarque - At sea

Find a creative solution to a complex problem, develop a relevant axis and a strong sub-brand, create the style guide and strategy surrounding the activation campaign, provide artistic direction and produce various communication tools, develop a dedicated media library, ensure optimal diffusion and achievement of objectives.

  • Find a creative solution to a complex problem, develop a relevant axis and a strong sub-brand, create the style guide and strategy surrounding the activation campaign, provide artistic direction and produce various communication tools, develop a dedicated media library, ensure optimal diffusion and achievement of objectives.

Les Mauvais Garçons - Projet - Embarque - Moody - Homme qui marche

Promote the job opportunities of Quebec’s maritime industry.

One industry, two broad trade categories.

Develop a digital strategy and generate engagement.

  • Les Mauvais Garçons - Projet - Embarque - Grille instagram 1
  • Les Mauvais Garçons - Projet - Embarque - Grille instagram 2

embarque.ca

Support the campaign via an informative, immersive and efficient microsite. Highlight the two main trade categories: At Sea and On Board. Pique the users’ interest and expose them to different career opportunities and the maritime world, its essence and spirit of adventure.

Les Mauvais Garçons - Projet - Embarque - Site web
Les Mauvais Garçons - Embarque - Site web - Comparateur
Les Mauvais Garçons - Embarque - Site web - Mobile
Les Mauvais Garçons - Embarque - Site web - Fiche métier

Focus on the daily adventure to discover and develop the different trades offered. Capture the attention and inform the user. Provide an efficient digital support. Present an immersive experience through striking media. Highlight the human aspect. Engage the users and contribute to the recruitment of the maritime industry’s next generation.

  • Focus on the daily adventure to discover and develop the different trades offered. Capture the attention and inform the user. Provide an efficient digital support. Present an immersive experience through striking media. Highlight the human aspect. Engage the users and contribute to the recruitment of the maritime industry’s next generation.

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