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Un café ou deux

IntotheNorth-AwebseriesforTourismeEeyouIstcheeBaie-James

  • Client

    Tourisme Eeyou Istchee Baie-James

  • Services

    Brand Strategy

    Brand Identity

    Brand Environment

  • Website

Les Mauvais Garçons - projet - Into the North - Principale
Les Mauvais Garçons - Projet - Into the North - Logo

Into the North is two years of hard work and thousands of kilometres, but above all, a unique campaign - an adventure webseries broadcast on a microsite and powered by various digital platforms. With this concept, we want to position the Eeyou Istchee Baie-James region as an accessible tourist destination of interest.

Les Mauvais Garçons - Projet - Into the North - Paysage
Les Mauvais Garçons - Projet - Into the North - Étampe
Les Mauvais Garçons - Projet - Into the North - Voiture

Six adventurers, wilderness, nature rich in experiences and possibilities. The history and richness of this vast almost-virgin territory allowed the development of a strong brand, supported by storytelling with a deep human touch.

  • Six adventurers, wilderness, nature rich in experiences and possibilities. The history and richness of this vast almost-virgin territory allowed the development of a strong brand, supported by storytelling with a deep human touch.

Les Mauvais Garçons - Projet - Into the North - Tournage

Get strategic by using various media on different scales. Create the support material. Reach the target.

Find the adventurers. Tell a story. Get people to watch the webseries.

Live the adventure

A 5,000-kilometre road trip on the infinite roads of a wild region between the 49th and 55th parallel. Keep your ears and eyes open to a grandiose territory surrounded by wildlife and offering landscapes between the boreal forest and taiga.

Les Mauvais Garçons - Projet - Into the North - Site web
Les Mauvais Garçons - Projet - Into the North - Site web accueil
Les Mauvais Garçons - Projet - Into the North - Site web Menu
Les Mauvais Garçons - Projet - Into the North - Site web mobile

Develop a digital offensive for a human-based campaign. Thrill people at the sight of a region. Aurora Borealis dancing in the sky, traditional Cree activities and an infinite range of possibilities for great outdoors fans.

  • Develop a digital offensive for a human-based campaign. Thrill people at the sight of a region. Aurora Borealis dancing in the sky, traditional Cree activities and an infinite range of possibilities for great outdoors fans.

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