ThenewpositioningandvisualredesignforSaumonQuébec

Client

Saumon Québec
Services

Brand Strategy

Brand Identity

Brand Environment
Website

saumonquebec.com

Les Mauvais Garçons - Projet - Saumon Québec

In order to renew the corporate image, valorize salmon fishing and support accomplished and novice enthusiasts in the discovery of this sport, we have optimized the visual identity and brand positioning of Saumon Québec to better communicate with and target a wider audience. Beyond the analysis, we have also developed a complete activation strategy to deploy and spread the new identity.

Les Mauvais Garçons - Projet - Saumon Québec - Cartes d'affaires

Les Mauvais Garçons - Projet - Saumon Québec - Palette de couleurs

Les Mauvais Garçons - Projet - Saumon Québec - Papetrie

By putting forward a universe reminiscent of salmon, the idea was to keep the environment simple and authentic, while emphasizing the accessibility of this sport that is salmon fishing.

By putting forward a universe reminiscent of salmon, the idea was to keep the environment simple and authentic, while emphasizing the accessibility of this sport that is salmon fishing.

Rethink the Saumon Québec magazine with the new brand identity.

Inspire people with true stories.

Reflect on the activation and anticipate ideas to improve creation. Apply the brand while integrating an historical touch.

Create a simple guide to present the sport to beginners.

Spread the “Pêche, nature, émotions” positioning.

Bring the brand to different platforms.

Develop communication tools that respect the new brand, ensure a coherent and effective digital presence, create a digital strategy and ensure consistent artistic direction while creating media and content that follow a guideline.

Les Mauvais Garçons - Projet - Saumon Québec - Infolettre

Les Mauvais Garçons - Projet - Saumon Québec - Site web

Develop a global strategy to broadcast the brand on social media. Create original content and ensure overall homogeneity. Make emotions live through the coldness of the digital world.

Develop a global strategy to broadcast the brand on social media. Create original content and ensure overall homogeneity. Make emotions live through the coldness of the digital world.

Project

The new positioning and visual redesign for Saumon Québec
Client

Saumon Québec
Services

Brand Strategy

Brand Identity

Brand Environment
Website

saumonquebec.com

Previous project

A New Cantin Beauté Era

Previous project

A New Cantin Beauté Era

Les Mauvais Garçons - Projet - Cantin - Fille

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Next project

Embarque - The awareness campaign for the Maritime Sectorial Committee

Les Mauvais Garçons - Projet - Embarque - Bateau Paysage

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