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Un café ou deux

ThenewpositioningandvisualredesignforSaumonQuébec

  • Client

    Saumon Québec

  • Services

    Brand Strategy

    Brand Identity

    Brand Environment

  • Website

Les Mauvais Garçons - Projet - Saumon Québec
Les Mauvais Garçons - Saumon Québec - Gif logos

In order to renew the corporate image, valorize salmon fishing and support accomplished and novice enthusiasts in the discovery of this sport, we have optimized the visual identity and brand positioning of Saumon Québec to better communicate with and target a wider audience. Beyond the analysis, we have also developed a complete activation strategy to deploy and spread the new identity.

Les Mauvais Garçons - Projet - Saumon Québec - Cartes d'affaires
Les Mauvais Garçons - Projet - Saumon Québec - Palette de couleurs
Les Mauvais Garçons - Projet - Saumon Québec - Papetrie

By putting forward a universe reminiscent of salmon, the idea was to keep the environment simple and authentic, while emphasizing the accessibility of this sport that is salmon fishing.

  • By putting forward a universe reminiscent of salmon, the idea was to keep the environment simple and authentic, while emphasizing the accessibility of this sport that is salmon fishing.

Les Mauvais Garçons - Projet - Saumon Québec -La pêche Écoresponsable

Rethink the Saumon Québec magazine with the new brand identity.

  • Les Mauvais Garçons - Projet - Saumon Québec - Couverture Magazines
  • Les Mauvais Garçons - Projet - Saumon Québec - Pages
  • Les Mauvais Garçons - Projet - Saumon Québec - Magazines

Inspire people with true stories.

Reflect on the activation and anticipate ideas to improve creation. Apply the brand while integrating an historical touch.

  • Les Mauvais Garçons - Projet - Saumon Québec - Boite
  • Les Mauvais Garçons - Projet - Saumon Québec - Porte-clé
  • Les Mauvais Garçons - Saumon Québec -  Déclinés des logos

Create a simple guide to present the sport to beginners.

Spread the “Pêche, nature, émotions” positioning.

Bring the brand to different platforms.

Develop communication tools that respect the new brand, ensure a coherent and effective digital presence, create a digital strategy and ensure consistent artistic direction while creating media and content that follow a guideline.

Les Mauvais Garçons - Projet - Saumon Québec - Infolettre
Les Mauvais Garçons - Projet - Saumon Québec - Site web

Develop a global strategy to broadcast the brand on social media. Create original content and ensure overall homogeneity. Make emotions live through the coldness of the digital world.

  • Develop a global strategy to broadcast the brand on social media. Create original content and ensure overall homogeneity. Make emotions live through the coldness of the digital world.

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