DiveintoCulturewithRIASQ

Client

RIASQ
Services

Stratégie de marque

Identité de marque

Environnement de marque
Website

riasq.qc.ca

Even if the Réseau intercollégial des activités socioculturelles du Québec (RIASQ) is not well known to the general public, it’s a key player of the college-level culture. And to restore its important status, we have completely deconstructed the brand to create a solid, timeless, complete and refreshing identity.

Beyond the new tagline and evocative signature, it’s a global universe that we have preserved by improving several elements to create a united and living whole. After the graphic redesign, we also had to create and develop a new and completely redesigned website that highlights all the RIASQ events in a simple and thoughtful way.

Revise the colours associated with each event produced by the RIASQ and standardize everything to create a coherent universe by taking into consideration the defined graphic signature.

Develop a strong logo by its simplicity. Evoke the different elements specific to the network’s mission and intertwine them to create a whole. Unify all of this graphic structure and develop the rest of the brand territory.

Revise the colours associated with each event produced by the RIASQ and standardize everything to create a coherent universe by taking into consideration the defined graphic signature.

Develop a strong logo by its simplicity. Evoke the different elements specific to the network’s mission and intertwine them to create a whole. Unify all of this graphic structure and develop the rest of the brand territory.

Develop a moderate and neutral stationery without distorting the brand universe

Promote the brand to the general public

Bring RIASQ to life on its main platform.

Rethink and develop a new and complete website that highlights the new global identity of the RIASQ. Beyond all the information available on the platform, the new website is intended to be a simple and easy-to-use tool.

Reuse the spotlight—a key element of the wordmark—to create a revealing effect that puts people front and centre in the header of the homepage.

Always take into account the creativity, people and culture—three essential resources of the RIASQ—while keeping a simple and functional design, in order to make the user experience more enjoyable.

Reuse the spotlight—a key element of the wordmark—to create a revealing effect that puts people front and centre in the header of the homepage.

Always take into account the creativity, people and culture—three essential resources of the RIASQ—while keeping a simple and functional design, in order to make the user experience more enjoyable.

Project

Dive into Culture with RIASQ
Client

RIASQ
Services

Stratégie de marque

Identité de marque

Environnement de marque
Website

riasq.qc.ca

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